Creating a distinctly urban focus at the nexus of established Atlanta neighborhoods - Virginia Highland, Inman Park, Old Fourth Ward, Midtown, Candler Park and Druid Hills - Ponce City Market is both a community unto itself and the emerging centerpiece of the city's east side. The redevelopment of this project will establish a thriving and focused commercial center for the surrounding communities, a living and breathing destination that will become a regional hub of shopping, dining, working and recreation. It is an opportunity for a refreshingly urban lifestyle within the Atlanta city limits.
Ponce City Market is one of several areas in Atlanta that has been approved for the Georgia Opportunity Zone. This means that companies (both retail and office) will be eligible for an income tax credit of $3,500 for each new job they create over two employees. This opportunity is good for up to five years, and the credits will offset some or all of a business's income tax liability, with any excess applied to the state payroll withholding.